Ford Holiday River Parade in San Antonio 2024 – Start Time, Tickets, Route & More!

Ford Holiday River Parade San Antonio

About the Holiday River Parade

Tickets, Hours, Map

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San Antonio, TX – Get ready for a holiday extravaganza! The 43rd Annual Ford Holiday River Parade San Antonio is having is returning on Friday, November 29, 2024. This year’s theme, “Toy Box Adventures,” promises a whimsical journey filled with festive floats, dazzling lights, and beloved characters. Read all about the San Antonio Ford Holiday River Parade and how to get your tickets for this year’s festivities!

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Editor’s Note: Our staff works hard to bring you the latest information. However, all information mentioned in this article is subject to change. As always, please confirm before heading out.

In case you are wondering about the choice of listings in this article, here is how we come up with our recommendations.

Also, check out our posts on Best Restaurants in River Walk, San Antonio Riverwalk Happy Hour, and Breweries San Antonio!

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About the Ford Holiday River Parade San Antonio

As darkness falls, the River Walk transforms into a winter wonderland. Join Santa, Mrs. Claus, and a host of magical characters as they lead a procession of 27 illuminated floats and 5 entertainment floats. The parade will be accompanied by captivating musical performances and dazzling light displays, creating a truly magical atmosphere.

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Key Highlights of the 2024 Parade

The San Antonio Ford Holiday River Parade has quite a lineup to look forward to! This includes:

• Grand Marshal: Phil Green, CEO of Frost Bank, will lead the parade.
• Themed Floats: Expect creative and colorful floats inspired by classic toys and games.
• Live Performances: Enjoy musical performances from local bands and choirs.
• Holiday Characters: Santa Claus, Mrs. Claus, and other beloved holiday characters will make special appearances.
• River Walk Lighting: The River Walk will be adorned with over 100,000 holiday lights, illuminating the river from sundown to sunrise until the weekend after New Year’s Day.

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Ford Holiday River Parade San Antonio Tickets, Hours, Map

You can refer to the ticket guide for the Ford Holiday River Parade San Antonio 2024. Note that areas in gray are sold out while those in salmon have less than 100 tickets left available.

• Cost: FREE for children (1 year old or younger) $12.50 – $40
• Where: San Antonio, TX 78205
• When: Friday, November 29, 2024
• Hours: 6:00 pm – 9:00 pm

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SA Ford Holiday River Parade 2024 Schedule

With seating at the Arneson River Theatre and along 4 miles on the River Walk, here’s this year’s schedule:

• 4 PM: River Walk closes to the general public.
• 5 PM: River Walk gates open exclusively for ticket holders.
• 6 PM: Parade begins at the Tobin Center for the Performing Arts (Area A) and progresses to other areas (check the map for specific times).
• 6-7 PM: Pre-parade show for ticket holders at the Arneson River Theatre (Area L).
• 7 PM: The River Walk is illuminated in a dazzling light display.
• 7-8 PM: Televised Parade featuring Santa Claus on the final float!

The Ford Holiday River Parade is a cherished San Antonio tradition that brings joy and wonder to the holiday season. Don’t miss this opportunity to create lasting memories with family and friends!

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